My coaching objective is not like that endless therapy loop you may have experienced. The goal is for you to become so damn good at tackling your challenges and maximizing your quality of life that you just don’t need me anymore, but of course your referrals are always welcome. No offense to you of course, but I want you out of my office, off of my Zoom and out there kicking ass and taking names (and yeah, okay, handing out my business cards). All BS aside, your profound transformation isn’t just the juice that makes my job so damn rewarding, it’s also good for business. I’m in the transformation business and if you’re out there transformed you’re bringing me roughly three times the business you will while you remain my client. I’ve run the numbers. This is all to underline a hidden truism in my business model, the more I do for you, the faster I can get you out there kicking ass, the more you will eventually do for me. It’s one hell of a motivator, to be sure, but if I were all about raking in money I would have chosen another profession. I want you out there kicking ass for you, primarily, because honestly, despite the “hard data” that says you’ll bring me more business, helping you get over is what gives my life more meaning. It’s that simple.
Once addressing their most pressing issues, many clients choose to extend their coaching to either incorporate additional areas of their lives or help them gain traction on a new journey, but the focus will always be providing the most tangible, life-defining and lasting results in as little time as possible. I refuse to bullshit you with “change is so easy” blather, but there are ways of gamifying the most arduous elements of transformation, methods that appeal to your competitive nature. I use everything at my disposal and create a great deal of customized solutions that are specifically designed to propel you and you alone. Life is short; who wants to spend it stuck in the same old shit? “Bring me new shit to conquer…” I believe that’s from Macbeth, but don’t quote me on that, it could have been that Off-Off-Off Broadway production of MacShit I once took in, hard to be sure.