Resume Genius
Resume Preparation and LinkedIn Profiles
When it comes to creating the resume that best represents your unique brand–the document that literally separates you from the thousands of people to your left and those few other ideal candidates to your right, well, I’m just gonna tell it like it is: nobody’s better; not even close. There are a number of elements that separate me from even the most elite competition. The first element being pure writing talent, but not just any writing, sales writing. Resumes are an exercise in marketing yourself, and to do that you have to know what to sell on paper and what to leave in the can for the interview. I coach my clients to understand why we’re selling a particular facet of themselves and how to leverage that information in the job search and interview process.
The next thing that separates my work from the next best out there is my ability to dig beneath the surface of your day-to-day responsibilities and unearth what makes you different at your job, what are the unique elements that define and separate you from tight competition. It’s nearly impossible to be objective about the most marketable and salient elements of your personality, work ethic and talent that separate you from the pack. I’m a master interviewer and will reveal your key character traits and qualifications – both to you in our thorough interview together and in the resume I create tailored to open doors in your particular industry or field of choice.
Please don’t take my word for it: take a moment to email me your current resume and I’ll provide you with a very thorough and professional evaluation – a free one that will give you a real sense of where you stand against your competition. The advice I provide will get to the heart of your branding challenge, and supply key information that will serve you whether or not you choose to use Gotham. I won’t b.s. you, the money you spend on my service is a direct investment in your career, and will be the deciding factor in which companies are interested in you and whether they feel they can get away with paying you at the lower or higher end of their salary range for any given position. I am a difference maker with over 20 years coaching and writing clients into better paying jobs they actually enjoy. Could you save a few bucks going to the next best resume service? Probably. But paying for the best means interviewing sooner and more often, leaving you with more choices regarding your job description and final salary, benefits and compensation package. I am by no means the least or most expensive resume service; I am, however, the best. Get in touch and I’ll prove it to you.
Expert Resumes for All Professions – From Entry-Level to C-Level
Whether you’re on a trader or quant on Wall Street, a Github-happy programmer, a chef, a killer sales rep or the world’s best bartender I will write you into your next job. Maybe you’re in customer service, construction, PR, administration, HR, education, mathematics, science, engineering, or something else entirely – I handle all professions from entry-level candidates to C-Level professionals. No matter what your profession or experience level, if you don’t look good online, you won’t get the opportunity to look good in person. Investing in an appropriately aggressive resume and LinkedIn profile will not only determine how many interviews you land, but whether an employer sees you at the top or bottom of their salary range for a given position. An effective resume also poses better interview questions that in turn help “self-guide” you through the hiring process.
An updated resume and LinkedIn profile aren’t just crucial for those looking to jump ship to elevate their career prospects, they’re imperative tools in helping you ascend within the company you’re currently working for. If you want maximum salary and compensation for your skill sets, and more opportunity for career advancement, you must have an updated resume that says “if you don’t promote me, someone else will” at all times.
As Manhattan’s leading executive resume guru and career coach for over 15 years, I understand the nuances involved in an effective resume. For instance, are you interested in ascending within your current company or determined to cut ties and move on. When crafting your resume, just as when branding your company, you must know your audience. The way we craft your resume for a public LinkedIn account will be similar to how we market your skills internally to your current employer, but if you’re selling yourself to a competitor, we will be taking a more aggressive approach.
The exhaustive interview I conduct to create your new resume will prepare you for the more important interviews to come. What most job candidates don’t realize is that it’s simply impossible to be objective about what you bring to the table as an employee. An effective resume denotes the difference your presence brings to a company, defining the “before me” and “because of me” that will separate you from the other hundred or thousand candidates applying for the same position. Of course, unless you’re a sole proprietor, it’s not all about you, which is why we’ll make sure to paint the picture of how you team-up, how you take direction or manage staff, and drive success on any given project through your unique skill set. I dig deep in our interview process and sell the qualities that will help you ascend to the next level – or transition to an entirely new career.
In addition to providing you with a clean, powerfully designed document, I comb through your employment history, keeping salient material while editing anything that dilutes your appeal or makes it seem as if you’re hearkening back to the “good-ole” days of yore. Make no mistake, a resume is a “what-have-you-done-for-me-lately” document, and I’m a master at turning your experience to your best advantage, even if your current job happens to be your least favorite.
One of the most obvious yet overlooked elements to an effective resume is its graphic design and layout. Cluttering a resume with too many fonts, poor organization or misleading format choices will make an employer skim by your resume without even bothering to read its contents. I know how to make the difficult decisions like whether your education goes on top or bottom, how many pages are appropriate, should I have a volunteer or personal section. More importantly I know how to organize
Whether you’re looking to ascend the ladder in your current occupation, jump ship to a similar field or embark on something totally new and unrelated, I have the expertise to create the resume, LinkedIn profile or web content to pave your way. No matter what your particular challenge is, whether it’s unrelated employment, some large gaps, fear of sexism, ageism or racism or some other “ism” entirely, I work with you to overcome your fears through the resume itself and the coaching included with every document. There is simply no one more qualified to maximize your employment opportunities. Nobody’s better. Not even close.
Essays, Grief, Eulogies and Sermon Writing
I write speeches, eulogies, sermons, commercials, texts, jacket copy, personal letters, lyrics, raps, rants, articles, essays, columns, verse, poems, pamphlets, books…and on and on. No matter what the occasion or challenge, if you need it written, I write it. I also offer professional criticism and editorial services to authors (non-fiction or fiction) and grad school applicants depending upon my schedule and project duration. Give me a call.
The 90-Minute Radical Action
The 90-Minute Radical Action is the perfect way to light a coaching fire under your ass and hit the ground running. It works equally effective in addressing a problem area or ramping up courage to take on a new challenge or opportunity. I usually reserve The Radical Action coaching plan for returning clients intent on a little brush-up to get the embers sparking and flames sizzling again, but it can serve a number of purposes.
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Private Coaching
The Half-Day Deep Discovery
The Half-Day Deep Discovery is a three-hour intensive coaching session (and 1-hour follow-up call) designed to drill deep into one particular area or problem in need of critical attention. We will dig deep into the obstacles holding you back from a more fulfilling professional or personal life, and introduce tools specifically tailored to modify the way you think about your challenges and the way you speak to yourself. We will introduce little sticky habits that will lead to the more important life changing habits that produce real change over time. You will leave with a radically altered view of your capabilities, a set of tools that will disable the blocks that keep materializing and an effective method of dragging negative brain-speak into mental garbage bin on your cerebral desktop where it belongs.
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Private Coaching
The 6-Month Total Transformation
From wherever you are, to wherever you want to be.
The 6-Month Total Transformation starts off with a 90-minute discovery and visualization session where we map out the areas in your professional and personal life in need of immediate and massive impact. That envisioning session will include the creation of immediate tools and techniques that will change your entire approach to how you view yourself, your challenges and your potential. The initial session will be followed by 10 biweekly hour-long coaching sessions where we hack our way through your most persistent obstacles, establish healthier habits and create new rituals and systems designed to promote real change, of the permanent variety. I will provide follow-up email support on a weekly basis to keep you on your path.
How will we achieve this “total transformation” of the permanent variety? To start with we’ll lean heavily on the latest developments in neuroplasticity, habit science and behavioral modification to be sure, but I will customize my approach to crush your most deeply rooted blocks and misperceptions, rewriting and recoding your habitual internal response to setbacks and challenges until the healthier, more resilient and determined you is back at the wheel, rather than being taken for a ride down that old familiar (and hideously comfortable) path. We will work together to create an effective plan of action, including specific goals and full accountability (I can be quite the taskmaster if necessary), enabling you to master whatever challenges you may have now and in the future.
My coaching objective is not like that endless therapy loop you may have experienced. The goal is for you to become so damn good at tackling your challenges and maximizing your quality of life that you just don’t need me anymore, but of course your referrals are always welcome. No offense to you of course, but I want you out of my office, off of my Zoom and out there kicking ass and taking names (and yeah, okay, handing out my business cards). All BS aside, your profound transformation isn’t just the juice that makes my job so damn rewarding, it’s also good for business. I’m in the transformation business and if you’re out there transformed you’re bringing me roughly three times the business you will while you remain my client. I’ve run the numbers. This is all to underline a hidden truism in my business model, the more I do for you, the faster I can get you out there kicking ass, the more you will eventually do for me. It’s one hell of a motivator, to be sure, but if I were all about raking in money I would have chosen another profession. I want you out there kicking ass for you, primarily, because honestly, despite the “hard data” that says you’ll bring me more business, helping you get over is what gives my life more meaning. It’s that simple.
Once addressing their most pressing issues, many clients choose to extend their coaching to either incorporate additional areas of their lives or help them gain traction on a new journey, but the focus will always be providing the most tangible, life-defining and lasting results in as little time as possible. I refuse to bullshit you with “change is so easy” blather, but there are ways of gamifying the most arduous elements of transformation, methods that appeal to your competitive nature. I use everything at my disposal and create a great deal of customized solutions that are specifically designed to propel you and you alone. Life is short; who wants to spend it stuck in the same old shit? “Bring me new shit to conquer…” I believe that’s from Macbeth, but don’t quote me on that, it could have been that Off-Off-Off Broadway production of MacShit I once took in, hard to be sure.
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Private Coaching
Dating Profiles
There are few things more daunting than creating our online dating profiles. I make sure to retain the essence of who you are and the message you want to deliver, but I do so with a keen sense of who it is you’re actually seeking to attract. It’s difficult to keep in mind that our online dating profiles are just another sales tool, our brand if you will. If we keep presenting the things we don’t want, we’re often just pushing away the people we actually do want. I help my clients retain their objectivity, and see their profiles and responses from an outside perspective, while at the same time finding creative ways to reveal who they are and what they’re after. Most importantly I work with them to really focus in on what another profile reveals about a potential mate. In the world of online dating, people reveal their true nature without you ever needing to ask, if you just pay attention to what they’ve said (or didn’t say) in their profile and their initial message to you.
Bios
I work with Fortune 100 executives, board members, hip-hop artists, authors, pastors, rabbis… and the rest of us normal Janes and Joes, literally anyone and everyone, conducting in-depth interviews to get at the salient points that make your story worth telling. I then take that information and craft it into devastatingly effective copy that sells not just your path taken, or your achievements along the way, but the very essence of what makes you “you,” not some other schmuck.
Sales Scripts & Promotional Web Content
Sales and promotional writing can’t really be taught, you pretty much have a knack for the craft or you don’t. Without patting my back raw, I’ve got it. I help individuals and businesses create more persuasive calls to action through stronger web content, marketing materials, in-person sales presentations and phone scripts (both inbound and outbound call scripts). I have yet to come across materials I could not improve upon drastically.
Marketing Writing & Branding
Whether you’re starting a new business or hustling a product on the side, I have tremendous experience in brand development and marketing copywriting. I help clients craft a business name, develop logos, write compelling e-blasts, compose taglines, produce brochures and create clean, user-friendly websites that drive traffic. If you’ve already produced your content, I can also conduct a forensic analysis of your current copy and highlight potential weaknesses and missed opportunities.
Professional Writing Services
New York City’s Premier Copywriter. Nobody’s Better – Not Even Close.
When it comes to the written word, you will not find a more talented copywriter working in the English language. My ability to sell you or your service online or in print is unmatched. Period.
Resume Preparation & LinkedIn Profiles
When it comes to creating the resume that best represents your unique brand–the document that literally separates you from the thousands of people to your left and those few other ideal candidates to your right, well, I’d be bullshitting if I didn’t just tell it like it is: nobody’s better; not even close. If you don’t look good online, you won’t get the opportunity to look good in person. Investing in an appropriately ...
Marketing Writing & Branding
Whether you’re starting a new business or hustling a product on the side, I have tremendous experience in brand development and marketing copywriting. I help clients craft a business name, develop logos, write compelling e-blasts, compose taglines, produce brochures and create clean, user-friendly websites that drive traffic. If you’ve already produced your content, I can also conduct a forensic analysis of your current copy and highlight potential weaknesses and missed opportunities.
Sales Scripts & Promotional Web Content
Sales and promotional writing can’t really be taught, you pretty much have a knack for the craft or you don’t. Without patting my back raw, I’ve got it. I help individuals and businesses create more persuasive calls to action through stronger web content, marketing materials, in-person sales presentations and phone scripts (both inbound and outbound call scripts). I have yet to come across materials I ...
Bios
I work with Fortune 100 executives, board members, hip-hop artists, authors, pastors, rabbis… and the rest of us normal Janes and Joes, literally anyone and everyone, conducting in-depth interviews to get at the salient points that make your story worth telling. I then take that information and craft it into devastatingly effective copy that sells not just your path taken, or your achievements along the way, but the very essence of what makes you “you,” not some other schmuck.
Dating Profile
There are few things more daunting than creating our online dating profiles. I make sure to retain the essence of who you are and the message you want to deliver, but I do so with a keen sense of who it is you’re actually seeking to attract. It’s difficult to keep in mind that our online dating profiles are just another sales tool, our brand if you will. If we keep presenting the things we don’t want, we’re often just pushing away the people we actually do want. I help my clients retain their objectivity, and see their ...
Additional Writing & Editing Services
I write speeches, eulogies, sermons, commercials, texts, jacket copy, personal letters, lyrics, raps, rants, articles, essays, columns, verse, poems, pamphlets, books…and on and on. No matter what the occasion or challenge, if you need it written, I write it. I also offer professional criticism and editorial services to authors (non-fiction or fiction) and grad school applicants depending upon my schedule and project duration. Give me a call.
