There are few things more daunting than creating our online dating profiles. I make sure to retain the essence of who you are and the message you want to deliver, but I do so with a keen sense of who it is you’re actually seeking to attract. It’s difficult to keep in mind that our online dating profiles are just another sales tool, our brand if you will. If we keep presenting the things we don’t want, we’re often just pushing away the people we actually do want. I help my clients retain their objectivity, and see their profiles and responses from an outside perspective, while at the same time finding creative ways to reveal who they are and what they’re after. Most importantly I work with them to really focus in on what another profile reveals about a potential mate. In the world of online dating, people reveal their true nature without you ever needing to ask, if you just pay attention to what they’ve said (or didn’t say) in their profile and their initial message to you.